The Super Fruity Power – Mr. Fruitness
In 2006, the European Union, together with CSO, which stands for Centro Servizi Ortofrutticoli and the Italian government devised a project that is intended to encourage children and parents to consume more fruit. The project has run so well and has accomplished so much in its first three years that the founders decided to fund the project for another three years until the year 2012. This project is called “Fruitness, Enjoy It!” The mascot for this project is Mr. Fruitness, the green costumed super hero. As the mascot of the project, Mr. Fruitness has a super fruity power that he gets from consuming fruit, whilst fighting against obesity and junk food that is really bad for the body.
The campaign is very unique because it is intended for parents and their children. The project’s web site is called http://www.fruitness.eu. On the website, children and parents can find entertainment such as games that they can enjoy together. Children can even make an avatar of themselves to interact with Mr Fruitness. The avatar can be chosen to be shaped like a plum, pear, kiwi, peach or nectarine. The four fruits are the fruit that is encouraged to be consumed in the campaign. The website is colourful and very dynamic; children will love to have fun with the features they can find on the site. Without them realising it, children learn the importance of consuming fruits and staying away from junk food. It can be a great tool for educating children. Mr. Fruitness is keeping them healthy and happy at the same time.
